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Achieving Success
While Avoiding Burnout |
Hang around any internet forum for a while, and you're sure to read
a post from some exhausted, disillusioned 'apprentice' internet
marketer who is ready to give up.
It's not only internet forums that carry sad tales of endless hours
spent trying to 'break in'. You'll often see stories like this in
testimonials for a system that has finally worked: relieved buyers
tell of their rocky journey before finding the solution that did it
for them.
If you're one of those who are dealing with a fed-up spouse who is
urging you to find a 'real job', or credit cards that have reached
the red zone after huge sums spent on the next sure thing, you may
well be getting close to burnout.
What do you do? Keep trying - or give up? And if you do keep trying,
how can you know what will work best for you? What is the best use
of the hours you have available to you, without your health
suffering?
Here are a few tips to help you find your way through the maze.
1. Work on the Tasks That You Find Easiest - Outsource the Rest.
There are many ways to make money on the Internet, but most of them
require you to know how to work with two things: words and websites.
When you're a beginner, focus on working with your strengths. For
example, if you are a confident writer but a dud with the technical
stuff, spend your time and money wisely. Use sites like Elance.com
or Workaholics4Hire.com to find someone to do the things you find
difficult. (You could spend a whole day trying to master something
an expert could do in twenty minutes.) Instead, let the
professionals work on the geeky stuff, while you write your own
sales copy and tweak articles to make them unique.
If you're not so hot with either words or the technical aspects, you
have a choice: (a) you can pay others to do most of the work, while
you come up with the ideas; or (b) you can invest time to teach
yourself necessary skills.
The quickest road to burnout is trying to master everything at once.
("I have to work this stuff out in the next three weeks or get
another job!") Be kind to yourself, and allow yourself whatever
training period you need.
2. Work With Your Personality, Not Against It.
By the time you're ready to embark on an Internet business, it's
likely that you have enough life experience to understand your own
work patterns. It is essential that you create whatever conditions
you need to work efficiently.
Once you have chosen the type of business that seems right for you
(for example: creating niche products, or building content sites
that will bring in money from AdSense and affiliate sales) your
first step should be to create a checklist of necessary tasks. What
is the very first thing you need to do? What is the second? What is
the third? Write them all down.
Decide on which tasks you will handle yourself, and which tasks you
will hand over to others. Arrange these tasks in two separate lists.
(If you have no money to outsource anything yet, then you'll still
have one big list.)
If you are outsourcing certain tasks, find the professional who will
be handling them and get things underway before you begin on your
own list. This will give you a mental boost, because things are
already happening! (Note that some outsourced tasks may have to wait
until you have completed a step on your own list.)
Look back at your past experiences with approaching projects or new
tasks, and decide which of the two following work patterns sounds
most like you:
~ you work best with a 'to do' list that challenges you, ticking off
each task as it is completed.
~ you become overwhelmed if you have too much on your list; you work
best if you have just one task in front of you at a time.
Far too many new internet marketers panic at the sight of a
seemingly interminable list of tasks. At the end of a day, if
they've checked only three boxes out of twenty-seven, they panic. It
all seems too much - and paralysis can set in. That, in turn, leads
to disillusionment and another failed business.
If you know that this will be your reaction, then put your list
away. Instead, write out the very first task on a piece of paper,
and put THAT in front of you. That's all you have to accomplish -
that one task.
Be careful that you don't look upon a whole complex project 'one
task'. For example: don't write down 'build a website' as Item 1 on
your To-Do List! Break large tasks down into smaller jobs, and focus
on that. If your first task in building a website is to download the
necessary software and install it on your computer, write that down
as one thing on your to-do list.
Work your way through one task at a time, and give yourself credit
for what you have accomplished. One final tip: pretend that you are
hiring yourself, and treat yourself kindly - like a new employee
that has to learn the ropes. As a boss, you wouldn't unfairly
overload a 'newbie' starting out in the business - so don't do it to
yourself!
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